PROJECT SUMMARY

Showcasing authenticity through an orientation map

Working with Waterfront Toronto, I lead the design and development of a wayfinding experience for 4M unique visitors and 85M total daily visits. In one approach, we created an additional layer that isn't found in most maps through filters — such as location reputation, vibe, and time commitment. In this way, we designed an experience that would ease the cumbersome process of reading blogs and reviews before visiting the Waterfront.

PROJECT

Waterfront Illustrated

ROLE + CLIENT

Digital Design Lead,
Centre for Landscape Research

DURATION

Ongoing, 5-year project

TEAM

Quping (Iris) Li
Ying Zheng
Yue Wang

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