PROJECT SUMMARY

Redesigning a student hub for resource wayfinding

By redesigning Innovation Hub's original website, I played an important role in increasing traffic by ~50% and generating 300+ monthly views. My team and I achieved this by optimizing the website for different audiences, students, faculty, and partners, through changes in the landing page, information architecture, and sub-pages.

PROJECT

Innovation Hub Website

ROLE + CLIENT

UX Design Team Lead,
Innovation Hub

DURATION

5 Weeks

TEAM

Kaitlyn Corlett
Natalie Ng
Vladislava Gorchkova

TESTIMONIALS

Hear from my manager ⎯ "I could easily trust Ecem with leading creative processes..."

"I worked with Ecem at the Innovation Hub, and she led all things communications and design related! Ecem was a joy to work with from the very beginning - her positive attitude, eagerness to learn about design thinking projects, and curiosity to create impactful work were wonderful to have on our team. I was always impressed with Ecem's quality of work and leadership style when leading her team of fellow designers. Ecem could always incorporate feedback thoughtfully, and I could easily trust her with leading creative processes. Thanks for all the wonderful work you continue to do, Ecem!"

Hear from my teammate ⎯ "I learned a lot from Ecem's leadership..."

"I had the pleasure of working with Ecem as my team leader at the Innovation Hub and greatly enjoyed my time working with her. Ecem was always happy to provide clear guidance and thoughtful feedback whenever it was needed, which I would then be able to easily integrate into my work. As well, Ecem made sure that any meeting or co-working session was structured and organized ensuring that all time was spent meaningfully and productively, making sure that everyone had a chance to have their voice heard and contribute to a project. I have learned a lot from Ecem’s leadership and highly recommend Ecem as a leader for future opportunities!"

Hear from my employer ⎯ "Anyone who will have Ecem on their team is fortunate..."

"It was a pleasure getting to know Ecem during her time at the Innovation Hub. Her positive attitude and creative spirit brought a lot to our work. Ecem was always involved in multiple design projects and worked hard with the team to see the creative process through to completion. Her team worked on design projects that had a positive impact on the university. Ecem is a high achiever and anyone who has the pleasure to have her on their team in the future will be fortunate!"

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